Brand Strategy / Photo Direction / Art and design Direction
When you think of Realty, you may think corny smiles and "FOR SALE" signs, but strong branding and attractive design never come to mind. As a young professional, Cole Guthrie, founder of CTG Realty, approached me with the recognition that first impressions are imperative to the success of his career.
During the 1500's candied pineapples were a coveted desert and in the colonial United States, because of its scarcity, affluent hosts would rent whole pineapples as ornamental center pieces during parties. Guest attending a party with a pineapple knew that their host spared no expense and It was this that made the crowned fruit the high symbol of social events and became the meaning of welcome, hospitality, and friendship.
Bold, simple and intriguing, CTG Realty embodies clean, hospitable professionalism and works hard to represent their buyers with no expenses spared.